Privacy Policy

How we collect, use, and protect your information

Efbies (“we”, “us”, “our”), based in Thrissur, Kerala, India, operates this website and online store (the “Site”) offering women’s fashion and related products. This Privacy Policy explains what personal information we collect, how we use it, and the choices you have. By using our Site or placing an order, you agree to the practices described here.

1. Information We Collect

We collect information in the following ways:

a) Information You Provide to Us

Name, shipping and billing address, phone number, and email address
Order details, including products purchased, size, and preferences
Payment information (processed securely through our payment gateway partners — we do not store full card or UPI details on our servers)
Information you share with us via customer support, WhatsApp, email, or social media (e.g., Instagram DMs)
Account details if you register on our Site (username, password — stored in encrypted form)

b) Information Collected Automatically

IP address, browser type, device type, and operating system
Pages visited, time spent on the Site, and referring website
Cookies and similar tracking technologies (see Section 5)

c) Information from Third Parties

Payment confirmation details from payment gateways (e.g., Razorpay, PayU, or similar)
Delivery status updates from courier and logistics partners

2. How We Use Your Information

We use the information we collect to:

Process and fulfil your orders, including payment, packaging, and delivery
Communicate with you about your order status, shipping, and delivery
Respond to customer service requests, questions, and complaints
Send promotional offers, new arrivals, and marketing updates (only where you have opted in, and you may unsubscribe at any time)
Improve our Site, products, and customer experience
Detect and prevent fraud, abuse, or unauthorized transactions
Comply with applicable legal and regulatory obligations

3. Sharing of Information

We do not sell or rent your personal information to third parties. We may share your information only with:

Courier and logistics partners, to deliver your orders
Payment gateway providers, to process payments securely
IT, hosting, and platform service providers who help us operate the Site
Law enforcement or regulatory authorities, where required by law or to protect our legal rights

All third parties we work with are required to handle your information responsibly and only for the purposes specified.

4. Data Storage and Security

We take reasonable technical and organizational measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. This includes secure servers, encrypted payment processing through our gateway partners, and restricted internal access to customer data. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

5. Cookies and Tracking Technologies

Our Site uses cookies and similar technologies to:

Keep items in your cart between visits
Remember your preferences and login details
Understand how visitors use our Site, to improve performance
Show you relevant ads on social media platforms (e.g., Meta/Instagram, Google)

You can disable cookies through your browser settings, though this may affect some features of the Site, such as your shopping cart.

6. Your Rights and Choices

You have the right to:

Access the personal information we hold about you
Request correction of inaccurate or incomplete information
Request deletion of your personal information, subject to legal and operational requirements (e.g., order records we must retain for accounting purposes)
Opt out of marketing communications at any time by clicking “unsubscribe” or contacting us directly
Withdraw consent for non-essential data processing

To exercise any of these rights, please contact us using the details in Section 9.

7. Children’s Privacy

Our Site and products are intended for individuals who are 18 years of age or older. We do not knowingly collect personal information from children. If you believe a minor has provided us with personal information, please contact us so we can remove it.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. The updated version will be posted on this page with a revised “Last Updated” date. We encourage you to review this policy periodically.

9. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact us:

EfbiesThrissur, Kerala, India
Email: +91 80753 54760
Phone / WhatsApp: efbiesgroup@gmail.com